An edict from Roger and Lane puts Pete in a personal dilemma, as he must confront his father-in-law about an account. Pete also finds out from him the news that his wife is pregnant. A focus group for Pond's Cold Cream leads to a confrontation between Don and Allison over their one-night stand. Peggy begins a friendship with an employee of Life magazine who works in the building, and reacts to the news of Pete's upcoming fatherhood.