Don's secretive demeanor results in an unfavorable interview by an Advertising Age reporter, leading an important client to fire his ad agency. Creative and Don struggle with a bathing suit account for which the client wants to project a wholesome image. Pete and Peggy work together to secure increased budget from a client with an ill-advised publicity stunt involving two women fighting over a baked ham. Roger attempts to find a girlfriend for Don, setting him up with a friend of his wife. Betty and the kids spend Thanksgiving with her new husband's family. Betty gets into a fight with Don over her delay in moving out of the house. This episode takes place the week of Thanksgiving, 1964.