Mike Duffy, the 'Aamco guy', is at the dinner party hosted by Larry and Cheryl. He tells Larry that he and his wife didn't watch 'Seinfeld' when it was originally on TV, but now that it's in re-runs, they watch it. He asks Larry if he gets paid every time 'Seinfeld' re-runs are aired on television.

Larry has been kicked out of his house for the night, and after a misunderstanding with Jeff's mother, he has been kicked out of Jeff's house for the night as well. He ends up at the Hollywood Roosevelt Hotel, only to discover they have no available rooms left. Larry asks the front desk clerk if she's ever watched the 'Seinfeld' show, possibly as an attempt to use his celebrity to get a room, but he is interrupted by Craig (Chery's cousin Becky's newly ex-boyfriend) coming into the lobby, with a new woman on his arm.

Jack announces that this is an exciting time for NBC. "Not Seinfeld, Friends and ER exciting, more like 3-D episodes of Merlin exciting.".

While Homer is cutting Reverend Lovejoy's wife's hair, she complains about her husband, telling Homer that she keeps telling him to stop writing his sermons to be like episodes of 'Seinfeld'.

Lenny starts to pull the plastic film away from Homer’s expensive TV, saying “With this protective plastic overlay, I can’t tell if I’m watching an old ‘Seinfeld’ or an old ‘Old Christine’.

Terrance wants Ari to buy him out, saying he will back end on 'Seinfeld' and 'Friends', keeping him in green for decades.

Kenneth gets in the elevator with Jerry Seinfeld. Star struck, Kenneth sings the theme song from the television series 'Seinfeld', but Jerry is less than impressed.

Michael says that the office is like the show 'Friends', noting that he is both Chandler and Joey, Pam is Rachel, and Dwight is Kramer (Kramer is a character from the tv series Seinfeld).

While Seinfeld is a common subject in Curb Your Enthusiasm, this episode talks about it numerous times because supposedly it is Shaq's favorite TV show. Larry also delivers a copy of ever episode of Seinfeld ever made to Shaq's hospital room to apologize for tripping him.

Roger (disguised as "Luke") asks a co-worker "Did you see that episode of Seinfeld last Thursday 10 years ago?"

Barney and Ted pretend to be from out of town, in an effort to pick up some New York girls, after seeing how effortless it is for Gael. Ted and Barney are in a cab with two girls, heading to a party when Ted asks the Taxi driver why he's taking a particular route. In an effort to cover for Ted and convince the girls they are not from NYC, Barney says, "Now he knows all the streets! He's been watching too many "Steinfeld" episodes!"

In addition to Jerry Seinfeld staring in the ad, we see the Soup Nazi, and Jerry says he owns all the characters from the show.

There are several clips of Seinfeld including Jerry, Kramer, and Newman.

This show is mentioned in Chapter 6 as an example of one of the most popular TV shows in history, but which which is quite unpopular with certain races.