"Whatever it Takes" 
This commercial begins with a slow motion, extreme closeup of a pencil drawing a line on a piece of paper. We then see dozens of workers at Hyundai. Some are designers, engineers, drafters, testers, scientists, artists, sculptors, welders, painters, and more. In the end, it wasn't even a car they were all building - they were building the robot arm that is used to build their cars on the assembly line.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

To make things just right, we even build the robots that build our cars. Hyundai - whatever it takes.

Written Text

New thinking, new possibilities

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