After winning a Clio Award for the Glo-Coat ad, an inebriated Don inadvertently pitches executives from Quaker Oats a slogan for Life cereal that came from Roger's wife's cousin. Peggy secludes herself in a hotel room with the firm's new artistic director Stan Rizzo in order to complete a campaign. Pete is upset when he finds out that his one-time rival Ken Cosgrove will be joining the firm. Roger dictates his memoirs, and his initial encounter with Don is recounted.

Pop Culture Connections - Outgoing

It refers to these television series...

Candid Camera

This Television Series is referred to by Waldorf Stories part of Mad Men Season 4
After interviewing Roger's wife, Jane's cousin, Don asks Peggy if they are on Candid Camera.
  • Buy Candid Camera on Amazon
  • Buy Candid Camera on iTunes
  • Buy Candid Camera on GooglePlay

Peyton Place

This Television Series is referred to by Waldorf Stories part of Mad Men Season 4
Harry gives away the storyline of a few upcoming episodes of Peyton Place to the Life cereal executives, trying to keep them entertained while Roger and Don return to the office from the award ceremony.
  • Buy Peyton Place on Amazon
  • Buy Peyton Place on iTunes
  • Buy Peyton Place on GooglePlay

It plays these songs...

The Star-Spangled Banner
composed by John Stafford Smith; written by

This Song is played in Waldorf Stories part of Mad Men Season 4

Other Connections and Related Pop Culture

Mad Men Season 4

# Title Air Date
Mad Men
4:1 Public Relations Jul 25, 2010
4:2 Christmas Comes But Once a Year Aug 1, 2010
4:3 The Good News Aug 8, 2010
4:4 The Rejected Aug 15, 2010
4:5 The Chrysanthemum and the Sword Aug 22, 2010
4:6 Waldorf Stories Aug 29, 2010
4:7 The Suitcase Sep 5, 2010
4:8 The Summer Man Sep 12, 2010
4:9 The Beautiful Girls Sep 19, 2010
4:10 Hands and Knees Sep 26, 2010
4:11 Chinese Wall Oct 3, 2010
4:12 Blowing Smoke Oct 10, 2010
4:13 Tomorrowland Oct 17, 2010