Another billionaire, Arthur Fortune, captures Springfield's heart by handing each person a dollar. As a result, Mr. Burns looks for various ways to improve his image, recruiting Homer. However, his various schemes fail; for instance, when he makes Homer throw silver coins, the coins only injures the people. After being mocked by Rude on the show "Jerry Rude and the Bathroom Bunch", Burns sets out to capture the Loch Ness Monster. However, even this endeavor fails when the "monster" turns out to be cute and likeable. Out of options, Burns gives the Loch Ness Monster a job at the casino as Homer comments that being hated means you don't have to do anything.