The most tempting of all sweets becomes the key weapon in a battle of sensual pleasure against disciplined self-denial in this comedy. In 1959, a mysterious woman named Vianne moves with her young daughter into the small French village of Lansquenet-sous-Tannes, where much of the community's activities are dominated by the local Catholic church. A few days after settling into town, Vianne opens up a confectionery shop across the street from the house of worship -- shortly after the beginning of Lent. While the townspeople are supposed to be abstaining from worldly pleasures for Lent, Vianne tempts them with unusual and delicious chocolate creations, using her expert touch to create just the right candy to break down each customer's resistance. With every passing day, more and more of Vianne's neighbours succumb to her sinfully delicious treats, but Francise Reynaud, the town's major, is not the least bit amused: he is eager to see Vianne run out of town before she leads the town into a deeper level of temptation. Vianne, however, is not to be swayed, and with the help of another new arrival in town, a handsome gypsy from Marseille named Roux, she plans a "Grand Festival of Chocolate," to be held on Easter Sunday.