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Discover Card (1985)

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Discover Card (1985) (Brand)
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Discover Card (Brand)

1985
 
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The Discover Card is a credit card, issued primarily in the United States. It was announced by Sears in 1985 and was introduced nationwide the following year. Discover was part of Dean Witter, and then Morgan Stanley, until 2007, when Discover Financial Services became an independent company. Novus, a major processing center, was once partners with the company. The Novus logo was retired, replaced by the Discover Network logo. 
 
Most cards with the Discover brand are issued by Discover Bank. Discover Card transactions are processed through the Discover Network payment network. As of February 2006, the company announced that it would begin offering Discover Debit cards to banks, made possible by the Pulse payment system, which Discover acquired in 2005.