- Dates: February 2017 - May 2017
- Type: Television Commercial
"BUSCHHHHH - Super Bowl Commercial" New spokesman. New can. Same crisp, cold taste. We call him Busch Guy, and he's as much a man of his word as he is a man of the outdoors. Spoiler alert, this commercial ends with BUSCHHHHH. This 2017 Super Bowl LI ad shows a man taking a 6-pack of Busch beer cans out of a mountain stream. He mentions how the beer has the same taste and even the same sound. When he opens the can it says, "Busch" and then continues the "shhhhhhh" sound at the end. You young whippersnappers might not realize this, but this is actually a parody of the Busch campaign that was started back in the 1970's where ever time a can or bottle was opened it would say "Busch". Even the owl in this commercial is a reference to the original ad campaign. Busch, as crisp and cold as a mountain stream. It has the same great taste it's always had. Even the same sound. Busch-hhhhhhhhh. Shhhhhhhh. Busch Beer, Busch Light Crisp, Cold, Buschhhhh Beer Brewed in U.S.A. Anheuser-Busch St. Louis, MO