Michelob is an ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". It was named for the Czech town of Michalovice. In 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966. Bottled Michelob was originally sold in a uniquely shaped bottle named the teardrop bottle because it resembled a water droplet. The teardrop bottle was awarded a medal from the Institute of Design in 1962. Five years later the bottle was redesigned for efficiency in the production line. This bottle was used until 2002 when it was dropped in favor of a traditional bottle. The teardrop bottle was used again from January 2007 to October 2008.

What songs have been played in Michelob Commercials?

Title Artist(s) Year Used
Energiaperformed by Sofi Tukker2019
Keep on the Sunny Sidecomposed by J. Howard Entwisle; written by 2016
Red Blood Youthperformed by California Wives2013
My Bodyperformed by Young the Giant2012
Get What You Needperformed by Jet2011
Song 2performed by Blur2011

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