- Date: January 28, 2021
- Type: Television Commercial
Tide | The Jason Alexander Hoodie | Super Bowl 55 Commercial
Sure. That Jason Alexander Hoodie looks clean. But, believe it or not, there’s a whole world of hurt…and dirt...behind those eyes.
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#TideHoodie #SuperBowlLV #SuperBowl55 #SuperBowl2021#SBLV
A mom tells her teenage son that he needs to wash hit Jason Alexander (George Costanza from Seinfeld) sweatshirt. The boy doesn't think it needs to be washed, but then they show a montage of what the hoodie has been through. Throughout the montage, the face reacts to what's going on including dog drool and tug of war, taking out the garbage, gum under the desk at school, sitting on top of it on a public bench, using it as home plate for baseball, wiping his phone on it while eating hotdogs, leaning on the bug-covered car while washing it, throwing dirty gym socks on top of it in a gym bag, getting hit with a basketball, doing "The Worm" dance on the floor, and more. At the end, Jason Alexander sees the hoodie and is upset that someone is wearing his face.
Mom: Hey, you have to wash Jason Alexander hoodie.
Son: It looks clean to me.
Mom: Is it though?
Mom: Be sure to get the bugs off the window.
Mom: You owe Jason Alexander hoodie an apology.
Jason Alexander: Hey! That's my face. You can't just wear my face!
Son: My mom told me to say I'm sorry.
Jason Alexander: Give me back my face!
Look at what's happened to me
I can't believe it myself
Suddenly I'm on top of the world
Should have been somebody else
Believe it or not, I'm walking on air
I never thought I could feel so free
Flying away on a wing and a prayer
Who could it be?
Believe it or not it's just me
Believe it or not I'm walking on air
It's dirtier than it looks.
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