Macintosh

Men marching down a tube in a dark futuristic world. A woman in orange shorts and a white t-shirt is shown running with a sledge hammer - guards are chasing her. The marching men are seen entering a crowded auditorium with "Big Brother" spouting propaganda on a big screen in the front. The woman runs into the auditorium, spins and hurls the hammer at the screen which explodes. Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail! On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984".

"Power Is - Power to Be Your Best" This old Apple/Macintosh ad shows various images of power such as: the ocean, the moon, wild horses, birds in flight, a high jumper, a pole vaulter, a long jumper, a shot putter, Niagara Falls, a choir, a race car, a bobsled, a rodeo star, a conductor, a guitar player, a tiger, a singer, electricity, a helicopter, a dragster, a sculptor, lighting, a symphony, a surfer, a football player, a swimmer, a baseball stadium, a pitcher, a boxer, an arm wrestler, a weight lifter, a karate expert, a dancer Then we see the power that your finger has when it is using a Macintosh computer to create, design, and learn. Think of all the power on this Earth. The power of nature and human endurance. The power of spirit and speed and determination. And then realize that of all this power, none is more potent than the power that resides within the minds of us all. The power to learn, to communicate, to imagine, to create. The power to be your best. Baby baby Power The power to be your best.

"The Sales Rep" This commercial shows a traveling sales representative who uses an Apple Macintosh notebook to manage his sales. He's traveling around by car to cities across the US keeping in contact with his business through modems and faxes using his computer. I've got customers in Denver, Chicago, Phoenix. I got inventory in Jacksonville, manufacturing in Detroit. I got leads in Miami, partners in Tacoma. You think I'm gonna remember the number? I'm in... where am I? I'm in the middle of everything. The Sales Rep Motel Connecting... Message Sent... Fax... Sending client records to Dennis Attaching... Receiving... In the middle of everything Macintosh is for the sales rep. The power to be your best.