- Dates: December 2012 - April 2013
- Type: Television Commercial
"Introducing the Lincoln Motor Company" This commercial for Lincoln begins with an image of their namesake, Abraham Lincoln. They the show us several of the original classic Lincoln car models while still looking forward into the future. It shows some of the unique ways Lincoln has "opened up" their cars from door designs to full sliding roofs. It also highlights the fact that Lincoln was the choice for the presidential limousine. The quietness of the cabin is featured by showing jackhammers falling from the sky onto a marble floor, and cost savings with origami swans folded out of dollar bills. Abraham Lincoln, Harry Truman, Dean Martin, Clark Gable This is about moving forward by looking back, and 90 years of doing what others may not. It's about open-mindedness to the way things open, and setting precedence for presidents. It's shifting the concept of shifting. It's about finding inspiration in the unexpected, and people of means who found meaning in it. This is about marching to the beat of a different drum, and being an audiophile's dream within a dream. This is about making genius look simple, and making noise by being quiet. It's about big ideas with smaller footprints, and seeing more of the world because there is so much of the world to see. This is about going places others aren't. Introducing the Lincoln Motor Company. Lincoln Continental Mark V 45 MPG Combined Introducing The Lincoln Motor Company lincoln.com