Cars.com

"Dramatized Focus Group - Super Bowl 2013 Teaser" This Big Game teaser ad shows what is supposed to be actual footage of Cars.com using a focus group to test out their Super Bowl ad campaign. We see several people around a desk and they are being asked questions until a skinny man barges in and proclaims his love for the woman running the focus group meeting. The cameraman has to get up and intervene for the woman, and we learn that he is the woman's new boyfriend which only causes more drama and problems with the first guy. He gets carried out of the room by the cameraman, but not before he jumps on the table and causes a huge scene in front of these poor people in the group. Announcer: Cars.com showed their new advertising campaign to a select group of individuals to get their reactions. Lauren: Okay, so, I just want to get everyone's first reactions. What did you think? Group: Nice. Great. Funny. Lauren: Funny. Okay, alright. So my question is, is this believable? Does it resonate with you? Woman #1: I think it's very believable. I mean, anyone that's bought a car before knows it can be a really stressful experience, and anything to take out the drama and make it a more positive experience buying a car, you know. Lauren: Rick, absolutely not. You have to go right now. Rick: No, I don't have to go right now. Listen, I'm in love with you. Lauren: Oh Rick, this is not the time or place. Rick: What difference does it make? I know you're at work. Sorry. I love you. Lauren: Rick, really, you have to go right now. Sam, please don't get involved with this. Rick: Yeah Sam, don't get involved in this. Sam: Yo, we're together now. I'm with Lauren now. Rick: No, I'm with Lauren. Who the hell are you? Sam: I'm her boyfriend. Rick: You're her boyfriend? The camera man Lauren? For real? You know we're supposed to be together Lauren. Lauren, Lauren, I'll be back. Lauren: Put him down! Don't hurt him! He is a good person! Rick: I love you! Woman #2: We still gettin' paid, right? Announcer: On February 3rd, Cars.com will bring the drama. Find out why. Cars.com Focus Group Cars.com On the Big Game 2.3.13 cars.com/whydrama

"Harmonica Blues" This commercial shows a man in a fedora talking to a car salesman at a car dealership. All of a sudden, the man's hat lifts off of his head, and another head is under it playing the harmonica. Salesman: This is a nice car. We got a special on this. Low mileage... Head: Yeah baby, this is for me. I know it's for me. Man: It's cause I've been looking at pricing on cars.com . I know what a fair price is now, so my confidence coming out of me. Cars dot com Confidence comes standard Cars.com

This commercial shows a man in the showroom of a car dealership. He is talking to a car salesman when all of a sudden, a second, tiny head comes out of his back and starts singing a disco-themed song about wanting a car. The man has to explain that the little head is his "confidence", and that he got it by going to cars.com and learning about the car he wanted before coming to the dealsership. Moral of the story: Go to cars.com and a creepy head will grow out of your back and sing at inappropriate moments. Salesman: Have you decided which vehicle you want to go with today? Confidence: Hey baby I want that car. Hey baby I really want that car. Man: Yeah, uh, that's my confidence. It's been coming out of me ever since I went on cars.com . I compared gas mileage using their side-by-side comparison tool, and uh, this one will be great. Confidence: Ho! Yeah baby, let's get those keys and go. Salesman: I'll get the keys. (Lyrics) Hey baby, I want that car Hey baby, I really want that car Let's get that car. Ho! Yeah baby let's get those keys and go. Woo! Cars dot com Will St. Clair (salesman's name tag) Cars.com - Confidence Comes Standard

"Drama - Super Bowl XLVII Preview" This Super Bowl 2013 commercial teaser shows several groups of people out buying new cars at different dealerships. Since they all used car.com to research their purchases and find good deals first, the all kind of miss the haggling and drama typically involved in buying a car. This year's Super Bowl shows what dealerships are supposedly now doing to bring that drama back to the car buying process. At Cars.com , we've taken the drama out of car shopping. We went to Cars.com and used their side-by-side comparison tool so, it was easy but... But you were hoping for a little more drama? Kinda, yeah. You thought there'd be more drama, right? Yeah. Shouldn't there be more back and forth? You miss the drama, right? Try this. I tell you what. Maybe this will do the trick. So now, we're going to bring the drama to the Big Game. Oh my, Steven. Watch what happens on February 3rd. Cars.com Bring the Drama On the Big Game 2.3.13 cars.com/whydrama

" Cars.com Super Bowl 2013 Commercial - Wolf - Drama" This Super Bowl XLVII commercial begins with a couple buying a car at a car dealership. They used Cars.com , so it was so easy, the kind of miss the "drama" involved in buying a car. The salesman says he can fix that and pulls out a baby animal from a drawer in his desk. The woman thinks it's a cute little puppy, but the car salesman tells her it's actually a wolf cub. He then let's in the overly protective wolf mother who starts growling angrily at the woman. The car's all yours. Thanks. Cars.com 's expert reviews made it easy, but Shouldn't there be more back and forth? You miss the drama, right? Yeah. Maybe this will do the trick. It's a puppy. It's not a puppy. It's a wolf. What now? He's a wolf, and that is his incredibly protective mother. Put the wolf down. You guys good? Yeah, we're good. Get the right car without all the drama. Cars.com - all drive, no drama. Cars.com All drive, no drama.

"Pop Hair" This commercial shows a woman at a car dealership getting read to talk to a salesman. All of a sudden, a face looks out of her hair that looks just like her own face, but slightly smaller. It starts singing about what car she wants. The woman explains that she has been using cars.com , so her confidence has been coming out. Car Dealer: Is there a specific car you are looking at? Hair: Hey you mister dealer man, I know what I want. I know I don't want that one. Yeah, yeah, I want this one. Woman: You probably noticed the hair. This is because of Cars.com . I've been checking car prices and reading expert and consumer reviews. My confidence has just been coming out of me ever since. Hair: That's right Mr. Dealer, I've been checking out cars, and know which one that I want. That's right. That's why I'm confident. I want this one. cars dot com Max Smith Confidence Comes Standard Cars.com