Chipotle

This computer animated commercial / short film begins with a pleasant country scene with on a small farm. The farmer and his family have some pigs and they build a shelter and a pig pen to keep them in. They also build a barn and silo to keep hay and feed for the pigs. Next the farmer gets some cows, but soon the barns turn into factories, and highways run through the farmland. The pigs are kept in tiny stalls and are dropped out like a vending machine onto an assembly line and pumped full of drugs and chemicals to make them fat. These factory farms spill green pollution out into the environment and smash the pigs into cubes to be packaged for mass consumption. The processed meat is shipped out on trucks as the pollution spreads and spreads. We come back to the original farmer who has a cloud over his head. He thinks about the chemicals and damage that this style of farming is creating as well as the poor conditions the animals live in. He runs over to the buildings knocks them down to let the cows and pigs roam free in fields of grass. We then see a man manually carrying a crate into a small Chipotle Mexican Grill truck signifying that Chipotle uses safe, farmer-friendly, organic products in their restaurant. See "factory farming", "gestation crate", and "battery cage" for details on what this commercial is against. (Lyrics) I was just guessing at numbers and figures Pulling the puzzles apart Questions of science, science and progress Don't speak as loud as my heart Nobody said it was easy It's such a shame for us to part Nobody said it was easy No one ever said it would be so hard I'm going back to the start Chipotle Mexican Grill Cultivate a better world chipotle.com

"The Scarecrow" This animated commercial begins with a lovely image of a farm, but as the camera moves back, we see it is actually just a corporate billboard painted on the side of a dirty factory wall. A sad scarecrow walks up to the picture, and a door opens up that it walks into. The scarecrow is taken on an assembly line and put to work. In this factory cows, chickens, and other animals are dropped into vats and turned into liquid meat sludge. The meat products are then pumped out as pre-processed products. Outside the factory, people wait for this "food" to be sent out to them not actually knowing where they came from or what they're made of. The sad scarecrow (who is watched by robotic crows) even witnesses chickens getting injected with chemicals to plump them up, and cows kept in tiny crates stacked on top of one another. After a long day of working for the evil corporation, the scarecrow goes home outside the city and finds a fresh pepper crowing outside his home. This gives him and idea and finally makes him smile. He picks all kinds of fresh produce and prepares and cooks it up fresh. Soon people come by to eat his food which represents Chipotle restaurants. (Lyrics) Come with me and you'll be in a world of pure imagination Take a look and you'll see into your imagination We'll begin with a spin Traveling in the world of my creation What we'll see will defy explanation If you want to view paradise Simply look around and view it Anything you want to, do it Want to change the world? There's nothing to it There is no life I know to compare with pure imagination Living there you'll be free if you truly wish to be If you want to view paradise Simply look around and view it Anything you want to, do it Want to change the world - there's nothing to it C Crow Foods Incorporated Employees only 100% Beef-ish All Natural Farm Fresh Crow Foods Feeding the World Cultivate a better world The Scarecrow Chipotle Mexican Grill

Chipotle | Can a Burrito Change the World? [Full Version] What if a burrito could change the world? It could change how we plant things, water things, grow things, pick things, move things...it could change all the things. It could make our famers happier. More organic. More real. More soil-helping, less carbon emitting, and world changing. Learn more about the sustainable impact Chipotle is making through a commitment to Food with Integrity at www.chipotle.com/realfoodprint . Discover the difference Chipotle is making to help the next generation of farmers through a commitment of $5-million over the next 5 years at www.chipotle.com/farmers . What if this could change the world? A burrito? Yeah. It can't. It could. You are so weird. It could. It could change how we plant things. And grow things. And improve the dirt where we grow those things. It could save water by changing how we use it. It could make us more responsible and sustainable. It could change how we pick things, move things, and transportation things. What? That's not a thing. Whatever. It could make our farmers happier and they could make our animals happier. Can trees be happier? Probably. We could do things more locally. So, everyone's happier. More organic. More real. Soil helping, future facing, less carbon emitting, and world changing. Hey. Are you still talking? Can a burrito change the world? Watch the full story. How we grow our food is how we grow our future. Chipotle for real