Buick, formally the Buick Motor Division, is an American automobile division of the American manufacturer General Motors (GM). For much of its existence in the North American market, Buick has been marketed as an entry-level premium automobile brand, selling luxury vehicles positioned above its mainstream GM stablemates Chevrolet, Pontiac, and Oldsmobile, while below the flagship Cadillac division. Buick holds the distinction of being the oldest active American marque of automobile, and the original Buick Motor Company was a cornerstone of the establishment of General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant served as Buick's general manager, while his friend Louis Chevrolet worked as a racing driver for Buick and later learned automotive design working there.
Since the discontinuation of Saturn in 2009, GM has positioned Buick to be an analogue to its German Opel brand, sharing models and development.