Apple

"Apple – Don’t Blink" Missed our big launch news? Here it is in 107 seconds. Don't blink. One nit is approximately the light emitted by a common candle. Therefore, a thousand nits equals a thousand candles worth of brightness. (Lyrics) Sweet home, Alabama This Is Apple's Big Launch in 107 seconds Ready? Try not to blink 3 2 1 Tim Cook Pharrell and James Cordon Carpool to the auditorium Tim walks onto the stage He says Bonjour Ciao! Hola Ola! Hello everybody. I have something to show you This is 7 Seven Siete Sept Two sizes. Two new blacks. Black black. And really black. Jet Black. Black so black It's black to the core. Here's the whole lineup It has an A10 Fusion chip a customizable Home button two speakers a 25% brighter Retina HD display the longest battery life of any iPhone ever and a totally new 12 megapixel camera that takes unbelievable photos even in low-light situations like: The 7 Plus has all of that plus another camera two total with incredible optical & digital zooms and the design has been re-engineered to make the 7 resistant to [water] Oh yeah and the headphone jack from over 100 years ago has been removed (shocker) for the more versatile Lightning port or you can go wireless super wireless with these smart quick-charging great-sounding magical headphones called AirPods Tick. Tock. What time is it? This is the new 2 Apple Watch Series 2 Water resistant. Really water resistant. It has built-in GPS. A super fast dual-core processor. A bunch of new faces. A bunch of new bands. Plus there's this little partnership Apple Watch | Nike+ And this 4x stronger than steel ceramic one All with our brightest screen ever at 1,000 nits. nits? Thank You NYU Professor of Physics Back to the stage. Tim says check out all of this other stuff: The iPhone 7 has a six-element camera lens, Optical Image Stabilization, an f/1.8 aperture, wide color capture for more vibrant photos A Quad-LED True Tone flash that is 50% brighter than the iPhone 6s, faster focus, a new 7 MP FaceTime HD camera, 1080p HD video recording at 30 fps or 60 fps, up to 2x faster processing than iPhone 6, up to 3x faster graphics than iPhone 6, a solid-state Home button with a new Taptic Engine, two speakers instead of one, and available with 32GB, 128GB or 256GB of storage. Are you still reading this? Amazing. The iPhone 7 Plus also has a wide-angle f/1.8 aperture and a telephoto f/2.8 aperture, an optical zoom at 2x and a digital zoom up to 10x. AirPods have an Apple-designed W1 chip, detect when they're in your ear and pause when you take them out, a voice accelerometer recognizes when you're speaking, beamforming microphones filter out external noise, support AAC audio, they come with a charging case that delivers more than 24 hours of battery life, and feature double-tap for Siri activation. The original Apple Watch got more powerful and is now called Series 1. The new Apple Watch Series 2 has a speaker that has been engineered to push out water, and is water resistant to 50m, the ceramic Apple Watch Edition is polished for up to 2 hours to achieve its pearly, lustrous finish that won't scratch or tarnish. Oh and there's also the brand new macOS Sierra and the new iOS 10. then drops the mic which means it is now okay for you to blink

This commercial shows a variety of Beatles albums, but instead of having flat, 2D cover art, the commercial zooms in and out of the covers like they are real 3D worlds. It begins with the famous "Please Please Me" album cover with The Beatles looking down from a balcony. The camera moves up toward the singers and enters the landing above them. It gets dark and turns into the "With The Beatles" cover with the Fab Four's heads flying past. Next we see "A Hard Day's Night" with each row of faces flying past like an old film strip. Continuing the chronological order of album releases, we next see the photo from the cover of "Beatles for Sale" and then the Help cover with the semaphore flag pose. Help morphs into "Rubber Soul" and then quickly into the drawn "Revolver" cover. On top of the inked Revolver cover starts falling all the dozens of historical figures and characters from the infamous "Sgt. Pepper's Lonely Hearts Club Band" cover. The "Magical Mystery Tour" then flips in followed by "The Beatles" (The "White Album"). The commercial turns animated again as the trippy "Yellow Submarine" cover is featured. The submarine flies by the "Let It Be" cover blowing away the singers' pictures revealing the "Abbey Road" album. (Lyrics) Roll up, roll up for the mystery tour Roll up (that's an invitation), roll up for the mystery tour Roll up (to make a reservation), roll up for the mystery tour The magical mystery tour is waiting to take you away Waiting to take you away Roll up, roll up for the mystery tour Please Please Me - The Beatles - Stereo With the Beatles A Hard Day's Night Beatles for Sale Help (NUJV, or mirror image of LPUS with semaphore flags) Rubber Soul Revolver Sgt. Pepper's Lonely Hearts Club Band Magical Mystery Tour The Beatles (White Album) Yellow Submarine Let It Be Abbey Road The Beatles on iTunes

Get a Mac - Better Apples new Get a Mac commercials Mac by Justin Long. PC by John Hodgman. Mac: Hello, I'm a Mac PC: And I'm a PC. You know, we use a lot of the same kind of programs. Mac: Yeah, like Microsoft Office. PC: But we retain a lot of what makes us, us. Mac: You should see what this guy can do with a spreadsheet. It's insane. PC: Oh, shucks. Mac: Yeah, and he knows that I'm better a life stuff like music, pictures, movies - stuff like that. PC: Woah, woah, what exactly do you mean by better? Mac: By better, I mean making a web site or photo book is easy for me, and for you it's not. PC: Oh. Oh that kind of better. I was thinking of the other kind. Mac: What other kind? Mac

The New iPad Pro — On Any Given Wednesday — Apple With the world's most advanced display, the powerful A10X Fusion chip, and a new 10.5-inch model, the new iPad Pro is everything you want modern computing to be. iOS 11 features shown. iOS 11 will be available as a free upgrade this fall. (Lyrics) Can't keep my hands to myself Think I'll dust 'em off, put 'em back up on the shelf In case my little baby girl is in need Am I coming out of left field? Ooh woo, I'm a rebel just for kicks, now Let me kick it like it's 1986, now Might be over now, but I feel it still We could fight a war for peace (Ooh woo, I'm a rebel just for kicks, now) Give in to that easy living Goodbye to my hopes and dreams Is it coming? Is it coming? Is it coming back? Ooh woo, I'm a rebel just for kicks, now Let me kick it like it's 1986, now Might be over now, but I feel it still Might've had your fill, but you feel it still A word is worth a thousand pictures The new iPad Pro Apple

Apple Watch Series 4 — Flight — Apple Apple Watch Series 4 with cellular connectivity. Now you have the freedom to go with just your watch. The freedom of cellular Apple Watch Series 4

"The new Apple TV" This is the future of television — the best content delivered to you through apps like WatchESPN, HBO NOW, Netflix, and Hulu. And the new Apple TV makes it all a great experience with the Siri Remote with Touch surface, a new interface, and the App Store. Siri, show me something new. Girls? Hmm, New Girl. Show me family movies. Animated only. Just the new ones. Comedies with Jason Bateman. The Jason Bourne movies. Anything with Jason Schwartzman. Spit out the gum, sister. In fact, everybody. Blow it! Let's play Asphalt 8. Beat Sports. (Lyrics) Dreams Dreams Dreams Dreams She’s making me high, she’s making me high Dreams Dreams Dreams Dreams She’s making me high I wanna get me free I wanna get me free I wanna get me free "Siri show me something new" "Show me family movies" "Show me family movies animated only" Here are some family and animated movies... "Just the new ones" Here are some of the newest... "Comedies with Jason Bateman" "The Jason Bourne Movies" "Anything with Jason Schwartzman" "Let's play Asphalt 8" "Beat Sports" Apple TV

Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps. "Apple TV - The Future of Television" Watch Orange Is the New Black on Netflix The Grand Budapest Hotel available on iTunes Watch Game of Thrones on HBO Now Watch The Muppets on abc Watch Veep on HBO Now Watch The Late Show with Stephen Colbert on CBS All Access Inside out available on iTunes "Siri show me the best sci-fi movies" "Only the new ones" The Martian - Available on iTunes 12.22 Watch Empire on FOX Watch Narcos on Netflix Watch House of Cards on Netflix Alright - Kendrick Lamar Today's Featured Sale Date Night Shoes Shop Now The future of television Apple TV

Burberry Spring/Summer 2014. An incredible collection. Shot with stunning clarity. On iPhone 5s. "Apple - On the runway with iPhone 5s" (Lyrics) I wanna see you my love Wanna see you in the mirror my baby always Ooh and always going at it, keep on going at it Don't you stop going at it cause you're soothing me soothing me so Staying at it, trained to stay on at it, Get on top, ooh my baby you know, uh huh you're soothing me iPhone 5s Apple

With the power of iPhone 5s, you're more powerful than you think. "Apple - iPhone 5s - TV Ad - Powerful" (Lyrics) Gigantic, gigantic, gigantic A big, big love Gigantic, gigantic, gigantic A big, big love You're more powerful than you think iPhone 5s Apple

"The New Look of OS X Yosemite" We reconsidered every element of the Mac interface, large and small. The result is something that feels fresh, but still inherently familiar. Completely new, yet completely Mac. The ad shows many of the new icons and user interface features of the new Macintosh OS X Yosemite operating system. +- Finder, File, Edit, View, Go, Window Air Drop, All My Files, iCloud, Applications, Desktop, Documents, Downloads Pool Party, Mom and Oscar, Southtown Garden, Geology, Pluto Birthday Cupcakes, Sarah's Party, Beekeeping, Travel Cariati, Sustainability, Design Research, Design Report, Glassblowing Aaron Grave... It's 269 miles to Vegas. We've got a full tank of... Matthew Reiff The student becomes the teacher. And vice versa. Euna Kwon The official footwear of time off. Ivy Calhoun Tomorrow we'll be back in your neighborhood for... Jason Bettin Trying on new frames - what do you think of th... iMessage Beautiful all around We saw whale spouts and a California condor. Thought I found a starfish, but I was corrected. Now they call them sea stars. The student becomes the teacher. And vice versa. WWDC Keynote World Clock - Cupertino, New York, Tokyo X OS X Yosemite