- Dates: February 2014 - May 2014
- Type: Television Commercial
"Join Together" This ad begins with an engineer and and artist working together to create the first Sony Walkman. Using this new portable tape deck with earphones, a new way of life was born. Only decades later, we now have portable computers with touch screens. DJs can take their (virtual) turntables in their backpacks, swimmers can listen to earphones under water. Audio equipment, smartphones, cameras, video cameras, and even race cars. We continue on to a Spike Lee movie set. The actors are playing the PlayStation, and we even have professional film equipment, as well as the effect of Sony Pictures. The engineer and the artist. They usually live in different worlds. But when we work together, that's when you can get something really new. Something special. Because when great thinkers work with great doers, one plus one can equal three. They need you guys on set. You guys playing PlayStation all the time. We're trying to shoot a movie here. I'm sorry Spike. Alright. Sound ready? Let's lead in. Go! Since we began, our artists and engineers didn't set out to make our electronics or films or music. We set out to make you feel something (Lyrics) Join together When you hear this sound a-comin', Hear the drummers drumming, I want you to join together with the band, It's the singer not the song, That makes the music move along, I want you to join together with the band, This is the biggest band you'll find, It's as deep as it is wide, Come on and join together with the band, Everybody join together I want you to join together Come on, join together with the band Sony Stereo Be Moved