The film is about Jonathan Switcher, a struggling artist who goes from one dead-end job to another. This all changes when a mannequin he created for a department store window magically comes to life. The mannequin was actually once Ema Hesire, a real-life princess from ancient Egypt. Her beauty and love inspire Switcher to become the best window dresser in town. Of course, there is intrigue involving a rival department store's attempt to drive the heroes out of business, and together the two star-crossed lovers must outwit the store's bumbling security guard, the rival store's scheming executives, and others intent on the store's demise.