Nick Naylor is the Vice President of and the chief spokesman for the Academy of Tobacco Studies, a tobacco lobby whose stated purpose is to research the links between smoking cigarettes and lung cancer. Unsurprisingly, the group, funded by cigarette companies, does not find any link between the two. Nick's job requires him to inform the public of these results, as well as defend the rights of smokers. The film follows his career as a talking head for Big Tobacco, appearing in both public speaking engagements and on television programs

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