- Dates: February 2014 - May 2014
- Type: Television Commercial
This Television Commercial refers to The Matrix part of The Matrix
In addition to the Morpheus character, there are numerous references to this film in the ad including the hotel name (Lapin Blanc / White Rabbit), the agents, the bending spoon, movie quotes, and more.
"The Truth | Official Kia K900 Morpheus Big Game Commercial 2014" This 2014 Super Bowl commercial begins with a couple leaving a hotel/restaurant to pick up their car from the valet. The valet turns around and it is Morpheus (Laurence Fishburne) from The Matrix. Like he does with the blue pill and red pill in the movie, Morpheus offers the couple a blue key and a red key, and they can choose the blue to go back to the luxury they know, or the red to never look at luxury the same. The man picks the red key, and a white Kia K900 rolls up. As they drive home in their new luxury car, the can't believe how great the new car is. Suddenly Morpheus appears in their back seat talking about how great the car looks, feels, and sounds like. On that queue, he starts singing opera. Some Agents hear him as they drive by a restaurant, and a woman's spoon bends as well. Cars begin floating off the ground, and street lights explode as he hits the high notes, but the car just keeps on driving... Morpheus: Let me tell you why you're here. It is the world of luxury that has been pulled over your eyes to blind you from the truth. Man: We just want to get our car. Morpheus: Take the blue key and go back to the luxury you know. You take the red key and you'll never look at luxury the same again. Man: This is unreal. Morpheus: No, it's very real. This is what luxury looks like. This is what it feels like. And this is what it sounds like. (Lyrics) Nessun dorma Nessun dorma Ma il mio mistero e chiuso in me il nome mio nessun saprá vinceró vinceró Lapin Blanc (White Rabbit) Valet Heart, Hart Kia Challenge the luxury you know. Introducing K900 kia.com/k900 Kia K900, Kia K-900, Kia K 900