- Dates: February 2016 - May 2016
- Type: Television Commercial
This Television Commercial refers to Pokemon
#Pokemon20: Pokémon Super Bowl Commercial
Celebrate 20 years of Pokémon by watching the 2016 Pokémon Super Bowl spot! Join the conversation with #Pokemon20 on Twitter, Instagram, and YouTube. Visit the official Pokemon20.com site for more exciting ways to Train On.
This 2016 Super Bowl ad shows people from across the world telling themselves, "I can do this" while playing various Pokemon games. A young boy sees a Pokemon battle in the streets and decides to start training on his own by running. A girl sees the boy training and decides to train by playing multiple people in chess at the same time. A guy watching a video of the girl also gets inspired and pushes himself on the football field (Notice the numbers on the football jerseys show  and . 1996 was the release date of the first Pokemon video game.) A guy in Japan sees the football player on a billboard and decides he can also do it. He brings a Pokeball into a stadium and battles 3D computer simulated Pokemon as the crowd cheers him on. Finally, a dad and his young son are sitting on the couch. The little boy is playing a Pokemon video game and the dad whispers, "You can do this."
* Joey - the boy in the yellow shirt and blue shorts is a reference to Joey from Pokemon Gold & Silver
* Color combinations: Red & Blue
* Joey sees a Pokemon (out of site) in the crowd breathing fire which likely represents Charizard
* Joey runs by a black truck like the one Mew was found under
* The TV shows "Learn to Surf" next to the code "HM03" which is the move that lets a Pokemon move across water
* The TV shows "Kanto Stock Report" with Kanto begin a region in the Pokemon games
* The TV shows "Route 12 Blockage" which is likely a reference to Snorlax blocking the road
* The TV shows "Rare Fossils" which likely reference the rare fossils found at Mt. Moon
* One of the chess pieces is shaped like Nidoking
* The footballs jerseys show "20" which is a reference to the 20th anniversary, and "19" next to "96". 1996 was the original release date of the first Pokemon game
* The football helmets have the Volcano badge from Cinnabar Island on them
* A lyric from the Pokemon anime theme song is over the door in the locker room (Like no one ever was)
* In the Japan scene one of the signs shows "Moomoo Milk" which is one of the healing drinks from Gold & Silver
* A Rare Candy level-up item is also on one of the signs
* Then we see the obvious Pokeball and Pokemon characters in the stadium
* There is a Pikachu next to the boy on the couch with his dad
I can do this.
I can do that.
One, two, three! We can do this.
I can do that.
Breaking: Training for greatness
Like no one ever was
Can he be defeated?
Celebrating 20 years