- Dates: November 2011 - March 2012
- Type: Television Commercial
This commercial features the XBox 360 Kinect and how from humble beginnings it is now used for amazing things besides playing video games. It begins with two guys playing a tennis video game (without any controllers, of course), and then a couple using voice control to play movies on their TV. Then a little girl is using hand movements from the couch to turn the pages on her interactive book. Next we see a woman playing an "air violin" to somehow control sound and movement in a recording studio, and some computer programmers writing code to develop new applications that work with the Kinect API. Similar to the woman with the violin, a man is playing the "air xylophone" while a girl in a classroom is zooming in on a model of DNA with her hand motions. A doctor in an operating room is looking through X-rays on a screen, and flipping through images with hand movement without having to touch anything in the sterile environment. A professor/scientist in a planetarium moves a star map around on the ceiling and zooms up to Jupiter by moving his arms, an "air cello" and "air piano" is played, and it is used to help with physical therapy. It is even used by a bomb squad to disarm a bomb in a car trunk. It started with a sensor that turned voice and movement into magic. XBox, Play. We thought, this would be fun to play with... and it was. But something amazing is happening. The world is starting to imagine things we hadn't even thought of. Unexpected things. Beautiful things. Inspired things. Which is why even though the world is asking us what we will do with Kinect next, we're just as excited to ask the world the same thing. XBox 360 V Violin