- Dates: November 2013 - March 2014
- Type: Television Commercial
"Steinlager- Be the artist not the canvas" This advert shows a guy waking up in the middle of the night after partying too hard. Apparently he fell asleep early, and his friends draw all over his body in magic marker. They added a mustache, and drew a button-down shirt on his chest. It turns out he's not the only one. Anyone who fell asleep at this party got artwork drawn on them including masks on their faces, pirate eye patches, sleeping "ZZZ"s, bras on men, animals, beauty pageant sashes, stripes, and more. This ad for Steinlager encourages you to be the artist (having fun) instead of the canvas (people sleeping through the fun). (Lyrics) Well who's that writin'? John the Revelator Who's that writing? John the Revelator Tell me who's that writin'? John the Revelator, wrote the book of the seven seals Well God walked down in the cool of the day And he called Adam by his name But he refused to answer cause he was naked and ashamed John the Revelator wrote the book of the 7 seals (commonly mis-heard lyrics) Who's that riding Wrote the book of the seven seas Thug Life Taxi ZZZ Miss New Zealand Be the artist, not the canvas. Drink responsibly Steinlager cheers.org.nz