- Dates: February 2012 - May 2012
- Type: Television Commercial
In this Super Bowl commercial, Elton John is the "King of Rock" in a rock fantasy version of medieval times. He is judging the performances of people in his court. The first person is a jester doing a horrible rendition of "Hot in Herre" by Nelly while doing a dumb little dance. His "backup dancer" is doing flips across the floor. The king shouts, "Enough!" and denies the man the gift of a Pepsi while pulling a lever. The lever causes a trap door to open and the bad performer drops into the dungeon. The crowd of people gasp, but Elton John just laughs, and woman in his court also joins in.
Next we see a figure approach in a purple hooded robe. The king asks, "And what do you do?" The stranger drops the robe to the ground, and we see it is the 2012 winner of The X Factor, Melanie Amaro. She proclaims that she is there to sing, and starts belting out her version of Aretha Franklin's hit, "Respect". She ends with some loud and powerful notes which shatter the stained glass window about the king's thrown.
He can't deny that she was good, so he reluctantly walks up and offers her a Pepsi as her prize by saying, "Alright, Pepsi for you". She replies, "No, Pepsi for all," and takes the can, throws it at the level causing the king to fall through the trap door. The crowd in the court cheers and runs up to each take a can of Pepsi.
The king then is shown picking himself up off the floor in the dungeon after falling on piles of broken instruments. The dungeon master is Public Enemy rapper, Flavor Flav wearing a viking helmet and has a big sun dial around his neck (his trademark is wearing a clock on a chain, but this is medieval times). Jester: It's getting hot in here, so take off all your clothes. I am getting so hot, I want to take my clothes off.
Elton John: Enough! No Pepsi for you. Ha ha ha ha... And what do you do?
Melanie Amaro: I sing.
Elton John: Ha ha ha ha ha!
Melanie Amaro: *sings "Respect"*
Elton John: Alright. Pepsi for you.
Melanie Amaro: No, Pepsi for all.
Elton John: Ughhhh.
Flavor Flav: Yeah boy! Ha ha ha ha, err!
(Lyrics - "Hot in Herre")
It's getting hot in here
So take off all your clothes
I am getting so hot
I want to take my clothes off
(Lyrics - "Respect")
All I'm askin' is for a little respect
Respect, respect, respec-spec-spec...
R-E-S-P-E-C-T, find out what it means to me
Yeah yeah Pepsi
Where there's Pepsi, there's music.
Be heard at PepsiSoundOff.com
Super Bowl XLVI commercial, Super Bowl 46 commercial, Super Bowl 2012 commercial
Superbowl XLVI commercial, SuperBowl 46 commercial, SuperBowl 2012 commercial
Super Bowl XLVI ad, Super Bowl 46 ad, Super Bowl 2012 ad
Superbowl XLVI ad, SuperBowl 46 ad, SuperBowl 2012 ad, Big Game, Game Day
RESPECT, R.E.S.P.E.C.T, R E S P E C T, R-E-S-P-E-C-T