- Dates: February 2012 - May 2012
- Type: Television Commercial
"Seduction" This commercial begins with a man walking down a city street holding a cup of coffee. He notices and begins staring at a beautiful brunette woman (Catrinel Menghia) wearing a black and pink dress, and bending over scratching her leg or adjusting something. She notices him looking at her, and he tries to quickly look away, but she stands up and starts yelling at him (in Italian?). She walks straight over and slaps him in the face, and then grabs his tie and starts to speak to him more seductively - still in another language. She is much taller than him and has a tattoo of a scorpion on the back over her neck. She dips her finger in the foam of his coffee and some drips on her chest and runs down between her breasts while she rubs a little on his lip. He closes his eyes to lean in for a kiss, and the exotic woman disappears and in her place is the new Fiat 500 Abarth. The car's logo has a logo with the same scorpion that was on the woman's neck. The Fiat 500 Abarth. You'll never forget the first time you see one. Abarth You'll never forget the first time you see one. Fiat The new Fiat 500 Abarth fiatusa.com/abarth