Roger McGough

Watch Age UK's new TV ad, encouraging everyone to embrace ageing and seize the day. The advert features a poem by acclaimed poet Roger McGough. "Age UK Love later life TV ad" There is no cure for aging, because aging isn't an illness, but a way of life. And some are better at it than others. The secret? Think yourself younger than you really are. Design a website, invent an app, take up Zumba, forget to nap. Time flies, they say. But it's us that fly. Time sits on its hands as we rush by. In the blink of an eye, the brush of a tear, you are old, but valued still. Welcome to the fold. Age UK is here to help with the challenges we face in later life. Age UK Love later life Find out more or donate www.ageuk.org.uk 0800 169 60 60 #lovelaterlife

There is no cure for ageing Because ageing isn't an illness, but a way of life. And some are better at it than others The secret? Thoink yourself younger than you really are: On a crowded bus or tube, offer your seat to a young man Design a website, invent an app Take up Zumba, forget to nap For no-one can predict what's lying in store With a future more challenging than ever before. So enjoy the adventure Time flies, they say, but it's us that fly Time sits on its hands, as we rush by. And life has a way of gathering speed So seize the day, we're a special breed In the blink of an eye The wave of a hand The beat of a heart The brush of a tear You are old. But valued still. Welcome to the fold.