- Dates: February 2015 - May 2015
- Type: Television Commercial
BLACK OR WHITE is the story of a grandfather (Academy Award® winner Kevin Costner) who is suddenly left to care for his beloved granddaughter. When her paternal grandmother (Academy Award® winner Octavia Spencer) seeks custody with the help of her brother (Anthony Mackie), the little girl is torn between two families who love her deeply. With the best intentions at heart, both families fight for what they feel is right and are soon forced to confront their true feelings about race, forgiveness, and understanding. Anchored by an all-star cast and based on real events, the movie is a look at two seemingly different worlds, in which nothing is as simple as black or white. In theaters January 30th. "Black or White - Official Trailer HD" Toothpaste. Toothbrush. In your mouth, now. What? Madder. You gotta be madder at me like you mean it. Eloise, you brush those teeth! Don't make me come in there and have to say it twice! Nice. This is Eloise. She's my granddaughter. What are you doing? I'm gonna make pancakes. Set the table, please. My wife and I raised her after my daughter died. Bye, Papa. Then life threw us a curve and now her grandmother's gone too. The love of my life. Do you really plan on raising this girl all by yourself? This is every day? Yup. Do you need to call her other grandmother? Grandma WeWe? Yeah. The last person I need around me right now is Grandma WeWe. Miss Miller? That's right. You got a plan for Eloise in light of all this? You tied it like a tennis shoe. She's got a whole lot of family down with me. Well you can always come for a swim. Oh, my. Hey, guys! Hey, baby. I'm thinking we need to start talking about a shared custody. Not gonna happen. She has a father. You live in a blind spot when it comes to your son. He's a junkie. And you're a drunk! OK. Thank you. Run on home, fill your bathtub with whiskey and just soak in it. Have yourself an old drunk man's bubble bath. Got it! Good! This is a little girl's life we're talking about. You know what Rowena? You petition for custody. Eloise needs more love than just what her grandfather can give her. What she needs is stability. Especially now since she's lost her grandmother. One of her grandmothers. That's you, me and daddy. You just want her away from us - the black people. I've lost everything. I can't lose her too. We need to let her know right now that she's worth fighting for. Do you dislike black people? Not all of them. This isn't about black and white. I love you Papa. This is about Eloise. Oh, this skinny one right here, is this supposed to be me? No. Mmm. It's not my favorite. (Lyrics) Take, take me home Take, take me home To the place I know Take, take me home Hold on Where my family's at I'm home Oh I need to get home Hold on Take me home From the writer/director of The Upside of Anger there's more to family than what you see Academy Award Winner Kevin Costner Academy Award Winner Octavia Spencer and Anthony Mackie black or white in theaters January 30 #LoveHasNoColor