When you're lost in the Wild, and you're scared as a child, 
And Death looks you bang in the eye, 
And you're sore as a boil, it’s according to Hoyle 
To cock your revolver and . . . die. 
But the Code of a Man says: "Fight all you can," 
And self-dissolution is barred. 
In hunger and woe, oh, it’s easy to blow . . . 
It’s the hell-served-for-breakfast that’s hard. 
"You're sick of the game!" Well, now that’s a shame. 
You're young and you're brave and you're bright. 
"You've had a raw deal!" I know — but don't squeal, 
Buck up, do your damnedest, and fight. 
It’s the plugging away that will win you the day, 
So don't be a piker, old pard! 
Just draw on your grit, it’s so easy to quit. 
It’s the keeping-your chin-up that’s hard. 
It’s easy to cry that you're beaten — and die; 
It’s easy to crawfish and crawl; 
But to fight and to fight when hope’s out of sight —  
Why that’s the best game of them all! 
And though you come out of each gruelling bout, 
All broken and battered and scarred, 
Just have one more try — it’s dead easy to die, 
It’s the keeping-on-living that’s hard.

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What Television Commercials feature this Poem?

It is played in...

Han Kjobenhavn and Teva Commercial

Dates: - August 2016
This Television Commercial plays The Quitter written by Robert W. Service

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