- Dates: June 2011 - September 2011
- Type: Television Commercial
"First" This partially animated commercial begins with a night time landscape with a large, full moon in the sky. A hand reaches up and grabs the moon out of the sky and puts it on a piece of painting canvas. Next the hand picks up a piece of wheat and pulls a pencil out of it. They draw a Pilsner beer glass around the moon, then get a paintbrush and make paint from other beer ingredients. More and more color gets added to the canvas until we see a full painting of a glass of Blue Moon beer with an orange on the edge of the glass. Artfully Crafted. Blue Moon Blue Moon Brewing Co.