- Dates: March 2016 - June 2016
- Type: Television Commercial
This Television Commercial plays I'll Be There For You performed by The Rembrandts
This song serves as the theme music to the television series 'Friends'.
To promote the launch of every season of "Friends" on Netflix and to prove that the show is still relevant, Ogilvy & Mather Paris created a fun, nostalgic Pre-Roll campaign by tagging thousands of videos with Friends clips. Because no matter what you search for on Youtube, there is something in "Friends" related to it. "NETFLIX - The Friendly Preroll Campaign"
Friends was the most iconic show of the 90s. Everyone talked about Rachel's hair. This song, "Smelly cat, smelly cat", and Joey's famous pickup line. "How you doin'?". So how does Netflix relaunch a show that finished ten years ago when people are busy watching lots of other stuff? Introducing the Friendly Pre-roll Campaign. The first pre-roll campaign that is responsive to the videos you're looking for on YouTube. Because no matter what you're watching, there's something in Friends related to it. That's why if you're looking for cute cats, you'll get a pre-roll of Rachel showing off her hairless cat. It's, it's a cat! That is not a cat! If you look for makeup tutorials, you'll get a clip of Joey advertising makeup in Japan. Ichiban. Lipstick for men. And if you're looking for dance moves, you'll see Monica and Ross doing their favorite dance routine. We tagged thousands of videos with YouTube's top searches, but we didn't stop there. Oh, my, God! We even created daily pre-rolls in real time related to the world's trending topics. Helping Friends become the "it" show in France almost ten years later. All with a simple pre-roll campaign. (Lyrics) Smelly cat, smelly cat (Lyrics) So no one told you life was gonna be this way Your job's a joke, you're broke, your love life's D.O.A. It's like you're always stuck in second gear When it hasn't been your day, your week, your month, or even your year But, I'll be there for you (When the rain starts to pour) I'll be there for you (Like I've been there before) I'll be there for you 'Cause you're there for me too Your mother warned you there'd be days like these But she didn't tell you when the world has brought you down to your knees that I'll be there for you (When the rain starts to pour) (Lyrics) Boys, the trouble with boys The trouble with (Lyrics) Hanging with some girls I've never seen before You used to call me on my cell phone
Friends Netflix The Friendly Pre-Roll Campaign