- Dates: September 2011 - December 2011
- Type: Television Commercial
This Television Commercial plays Empire State of Mind performed by Jay-Z; features Alicia Keys
This commercial for State Farm is a September 11, 2011 tribute with school children traveling across New York City on school buses, singing this song to Fire Fighters of New York City. The commercial ends with a view of the 9/11 Memorial and Museum in New York City. To commemorate the 10th anniversary of 9/11, State Farm partnered with award-winning director Spike Lee to film a touching tribute to thank the heroes of New York. Nearly 150 school children (ages 8-11) from the New York City area visited four firehouses and thanked the firefighters through song. (Lyrics) New York, concrete jungle where dreams are made of, there's nothing you can't do. Now you're in New York. One hand in the air for the big city. Streets lights, big dreams, all lookin' pretty. No place in the world that could compare. Put your lighters in the air. Everybody say Yeah, yeah, yeah, yeah. In New York concrete jungle where dreams are made of, there's nothing you can't do. Now you're in New York. These streets will make you feel brand new, big lights will inspire you. Hear it for New York. Staten Island Ferry Yankee Stadium Welcome To The Bronx Squad 288 Rescue Co. 5 Engine 160 Engine 205 H&L 118 Fire Department City of New York (FDNY / NYFD) Apollo Never Forget Never Forgotten. Forever Grateful. StateFarm State Farm