- Date: January 24, 2018
- Type: Television Commercial
Worth More | Struggling Communities | :60 Report l truth
truth correspondent, Mary Choi, uncovers how Big Tobacco targeted lower-income communities. Know the truth. Spread the truth.
Enlist at thetruth.com and be the generation that ends smoking. A staggering 72% of remaining smokers are from lower-income communities, and young adults have the most to lose.
Yet we see from tobacco industry documents, they describe them as less educated and having nothing to look forward to.
There are so many examples where that is false.
They don't think we're gonna make anything of ourselves.
Just because they see you that way doesn't mean you have to be that way.
They're looking for people who are in a tough spot. That's as low as it gets.
But Big Tobacco isn't just insulting them. They're pushing a product that was developed to keep people hooked. They genetically engineer the tobacco itself.
And it hits struggling communities the hardest.
They don't care. They don't care about us.
My goal is to be someone they didn't think I would be.
Our hardworking communities deserve a future. We can't let Big Tobacco take that away.
We're still people. We're still human beings.
It has to stop.
Know the truth. Spread the truth. Enlist at thetruth.com Truth
Mary Choi - Truth Correspondent
72% of smokers are from lower-income communities
Dr. Jennifer Pearson - University of Nevada, Reno
Implications - The "less educated" / new brand to the extern / meaningfully
Jamey - Richmond, CA
Chelsea - Charleston, WV
Jon Pardi - Musician
Dan Reynolds - Singer, Imagine Dragons
2X the nicotine levels
Keon - Harlem, NY
Know the truth
Spread the truth
Truth
Finish It @ thetruth.com