Black Panther,Lexus LS 500, and Super Bowl LII 2018 Commercial
Dates: February 2018 - May 2018
This Television Commercial plays Legend Has It
"Lexus LS 500 / Marvel Studios’ Black Panther Commercial—Full Length"
Experience the action-packed full-length version of “Long Live The King,” the thrilling commercial from Lexus and Marvel Studios’ Black Panther featuring the all-new 2018 Lexus LS 500 and King T’Challa (a.k.a. Black Panther). With amazing stunts and driving demonstrations, “Long Live The King” shows why the LS 500 is the luxury performance sedan that takes the crown.
See more from Lexus in Marvel Studios’ Black Panther in theaters February 16.
This 2018 Super Bowl LII ad features Marvel's Black Panther riding on the top of a Lexus LS 500. They drive through a tunnel, stop, fight off some bad guys, and grab some vibranium (a strong metal from the Marvel universe used to make such things as Captain America's shield). Black Panther then calls his sister and she sends a self-driving car (also a Lexus) and he jumps into it through the sunroof as it speeds by. After all this action, the car pulls up to a leadership conference and T'Challa steps out in normal clothing as if nothing has happened. Long live the king. Vibranium secured.
Well done, My King.
Shuri, is my ride ready?
Of course, big brother, but you have to hurry.
Experience luxury performance that takes the crowd. Presenting the all-new Lexus LS 500. Long live the king.
Spotlight Columbus Circle / Broadway
World Leadership Conference