Alibaba Commercial for Winter Olympic Games (PyeongChang 2018)
Dates: February 2018 - May 2018
This Television Commercial plays African Hockey
"Alibaba's Olympic Ad: Kenya Ice Hockey Team Dreams Big"
Alibaba's newest Olympic advertising campaign, which pays tribute "To the Greatness of Small." The very first time I saw ice hockey it captured my heart.
Wow! So cool!
Forget it! We don't play ice hockey in Africa.
That day I decided.
One day I will.
We'd bring the world of ice hockey to Africa. We trained hard everyday because we have a dream. People say, "How can you play ice hockey if you've never seen ice?" and I say, "One day." One day. Now people say, "How can you dream of the Olympics if you don't even know what snow tastes like?" and I say, "One day I will." We believe great dreams start small.
To the greatness of small
Alibaba empowers small businesses and young people around the world.
Kenya's first amateur ice hockey team dreams about participating in the Olympic Winter Games.
Olympic Worldwide Partner