Target Commercial for Taylor Swift
Dates: March 2011 - June 2011
This Television Commercial plays Mine
This commercial for Taylor Swift's album 'Speak Now', available at Target, features Taylor Swift talking about the album and what lead her to writing it. She is dressed as a goofy-looking 4th grader, sitting at a giant desk, watching as the boy she had a crush on, flirts with the cool girl with straight hair. She goes home, and sprawls out on her bed, writing songs about her crush, dreaming of becoming a country star (Taylor dressed as an over-the-top Country singer with big hair and a purple jumpsuit), a poet (Taylor dressed in a short black wig, with a black beret holding a book outside a cafe, or a basketball player (Taylor wearing a 'Squirrels' basketball uniform, getting hit in the head with the basketball). She says she finally found her way, as she is shown on stage, singing her hit song 'Mine', which is on her album 'Speak Now'. Taylor Swift: "So I suppose it all started with my first crush in 4th grade. Corey Robertson. Yeah, he liked the cool girl. She had straight hair. Little did he know, I was writing songs about him after school. Dreaming of one day becoming a country singer. Or, maybe a poet. Or, a professional basketball player. Well, eventually I found my way. For me, 'Speak Now' is the next chapter in my story, and I'm naming names. Get three extra songs, re-mixes and video. Only at Target. target.com Speak Now Taylor Swift available now. Expect More. Pay Less.