- Date: August 22, 2010
- Type: Television Episode
This Television Episode refers to Help Me, Rhonda performed by The Beach Boys
After a disastrous initial meeting with Honda, the offices of Sterling Cooper Draper Pryce receives a gift, which they think and hope is from the men at Honda. After looking at the card which reads, Help Me, Honda. Help, help Me Honda" they realize it is from a rival ad agency.
Pete enters SCDP into a competition run by Honda, earning the ire of Roger, who, due to his anti-Japanese experiences from World War II, attempts to undercut the other partners' efforts to win the account. An executive from another agency attempts to position himself as Don's rival. Sally's erratic behavior disturbs Betty and Henry enough to seek a psychiatrist over Don's objections.