- Dates: August 2012 - November 2012
- Type: Television Commercial
This Television Commercial plays Divenire performed by Ludovico Einaudi
This music in this commercial is inspired by Divenire, but was created by Beacon Street Studios for the ad.
"Make It Matter" This commercial begins with a baby crawling on the floor and piano music playing in the background. A parent picks up the baby and reads a book to her. Next a young girl is shown reading a book by herself. Images are shown of young children growing up and doing kid things - like running, climbing, and having fun. Soon, they are finding the things they like, as we see some in gymnastics classes, others learning about the planets, and a boy in boxing class. Soon we see a man who has just started his own business, and he is riding a big around in his new, still empty, office loft. An artist prints out poster-sized photographs on a commercial grade HP printer. Another man looks at charts and graphs on a computer, and we also see fishermen, doctors, warehouse employees, small store owners, aid workers, kids playing on a tire swing, and a DJ. It's something you're born with, and it lives inside you. It inspires the things you choose to do. You may not always change the world in a big way, but can change it in a million little ways. You do what you do because it matters. At HP, we don't just believe in the power of technology, we believe in the power of people, and technology works for you. To do the things that matter. To dream. To learn. To create. To work. If you're going to do something, make it matter Saturn Make it matter. HP - Hewlett-Packard