Dates: November 2013 - March 2014
This Television Commercial refers to Girls
The song in this ad is based on an old Beastie Boys song from the 1980's. The version in the ad with different lyrics was performed by Raven - one of the little girls in the commercial.
"GoldieBlox, Rube Goldberg, & Beastie Boys "Princess Machine" (a concert for little girls)" GoldieBlox is a toy company for girls that breaks all the girly stereotypes. Girls don't just want pink dolls and princess tea parties. This ad show how little girls create a Rube Goldberg machine out of toys. In addition, they have re-claimed a misogynistic song from the 1980's by the Beastie Boys and changed the lyrics to empower little girls instead. (Lyrics #1) Hey pretty girl Hey pretty girl Livin' in a pretty world (Lyrics #2) Girls. You think you know what we want, girls. Pink and pretty it's girls. Just like the 50's it's girls. You like to buy us pink toys and everything else is for boys and you can always get us dolls and we'll grow up like them... false. It's time to change. We deserve to see a range. 'Cause all our toys look just the same and we would like to use our brains. We are all more than princess maids. Girls to build the spaceship, Girls to code the new app, Girls to grow up knowing they can engineer that. Girls. That's all we really need is Girls. To bring us up to speed it's Girls. Our opportunity is Girls. Don't underestimate Girls. GoldieBlox and the Spinning Machine Toys for Future Engineers www.goldieblox.com GoldieBlox, Goldie Blox, GoldyBlox, Goldy Blox, GoldieBlocks, Goldie Blocks, GoldyBlocks, Goldy Blocks, Goldilocks, Goldilox