Dates: February 2014 - May 2014
This Television Commercial plays Out of Control
"Parking inspectors got what they deserve!" This advert begins with two tough looking guys driving up on the street, getting out grabbing a parking ticket off a car and throwing it away. They then walk up to a parking inspector (meter maid) and look like they are going to fight with them. Instead, they give them hugs. They then walk around the city and give hugs to any of the ticket-writers they can find. Nobody like these people because they pass out fines, and Milka decided that they needed some love. After winning a grand prix at Europbest, Milka now spreads the tenderness amoungst parking inspectors. This movie is the result of an online campaign where consumers could send compliments to one an other (milka-teder.com). After the first 10.000 compliments where send it was time for Milka to return the favor. This online camping and the movie are part of a bigger content campaign that Brand New Telly makes for the Modelez brand Milka in the Benelux. (Lyrics) You're so steady You're so steady You're so steady when you're out of control You dance tight So tight (yeah) You dance tight when you're out of control And I can't resist, when you push and pull I'm all for you But you're driving me crazy Oh oh oh She's like a needle Ohohoh I'm on the floor Ohohoh She's so illegal Ohohoh I want some more It's so bad, so bad It's so bad and it makes me mad You got soul, no goal (yeah) You got soul but you're out of control You guys gave 10.000 compliments on Facebook Time for Mlika to return the favour parkeergarage 30-RV-GV Dare to be tender Port Authority Port of Rotterdam Raals Rosaliastraat bereikbaar via Katshoek Do you think hugging parking inspectors is strange? Just wait for the following Milka tender surprise after the next 10,000 compliments Go to Milka-Tender.com give a compliment and have a shot at winning an iPad Music by: Diesel Disko - "Out of Control"