Plot / Description
PUMA’s mission is to be the fastest sports brand in the world. Through our endless pursuit to push the sports world forward, we are Forever Faster. Not fast. Faster. Faster is more determined. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play. Then wins it all, breaks records, breaks them again, and takes a victory lap.
This ad for Puma features athletes, Usain Bolt, Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson, and the Scuderia Ferrari Formula One team.
"#ForeverFaster | Calling All Troublemakers | PUMA"
Voiceover / Dialog / Script / Spoken Word
Calling all troublemakers for danger, risk and potential future fugitive status. Obedience will be discouraged. Impatience rewarded. Impossible odds? Inevitable. Hostility, probable. Anonimity, unlikely. Calling all those who follow their instincts. Because when we're at our most primal, we are forever faster.
Forever Faster Puma