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DC Shoes Commercial (2014)

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DC Shoes Commercial

Summer/Fall 2014
 
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Plot / Description

"DC x CYRCLE." 
Continuing a tradition of partnering with innovative artists and designers, DC is proud to announce its collaboration with Los Angeles based art collective CYRCLE. The group’s two artists, Rabî and Davey, bring creativity, a passion for skateboarding, and unique artistic perspective to this video piece, featuring DC's own Josh Kalis and Cyril Jackson, designed to introduce the launch of their signature product capsule with DC Shoes. 
 
The ad features skateboarders who are overtaken by a colorful camouflage-like pattern - including on their eyes and teeth.

Written Text

Fuck You! 
Love You!