The commercial starts out in a launch facility. It shows several people in a control room similar to what you would see for a NASA launch. They are talking on a communication system and doing a countdown. A door in the building opens, and a car speeds out. The car starts out as a Cadillac CTS Sedan, then there are a series of stages the car goes through where an explosion occurs, and the car speeds off even faster, and as it emerges from the smoke it is a different model of Cadillac including the Cadillac CTS Sport Wagon, The Cadillac SRX Crossover, and the Cadillac CTS Coupe.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

T minus 10 seconds: 9, 8 (open outer doors), 7, 6, 5, 4, 3, 2, 1 
Victory One Niner Bravo (V1NB) 
Deploy first stage 
First stage deployed 
Good to go for second stage deployment 
Second stage deployed 
Final stage complete 
Re-invented, Re-imagined, Re-inspired 
America, we have re-ignition

Written Text

CTS Sedan 
CTS Sport Wagon 
SRX Crossover 
CTS Coupe 
Available Summer 2010 

Pop Culture Connections - Outgoing

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