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Colgate Commercial for Colgate Optic White (2014)

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Colgate Commercial for Colgate Optic White

Spring 2014
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Plot / Description

This toothpaste commercial shows how Colgate Optic White Whine & Protect toothpaste can give you a dazzling, bright white smile. It can also clean up any wine-stained seashells you have lying around the house. Bonus!  
"Colgate Optic White Ad"

Voiceover / Dialog / Script / Spoken Word

How much whiter can your smile be? Introducing new Colgate Optic White White & Protect toothpaste. This shell is made of calcium that can absorb stains like tea. Brush one side with a regular whitening toothpaste and the other side with Optic White. It whitens deeper and it can stay white. Even after dipping it again, Colgate's WhiteSeal technology helps prevent stains from coming back. For a whiter smile that stays white. New Colgate Optic White Whiten & Protect.

Written Text

Optic White 
Optic White Platinum 
White & Protect 
WhiteSeal Technology 
A Whiter Smile That Stays White