- Dates: August 2010 - November 2010
- Type: Television Commercial
"Onslaught" The commercial begins with a closeup of a cute little redheaded / red haired girl looking at the camera and smiling. Then suddenly, there is a huge deluge of advertisements where the camera will zoom in on an advertisement of beautiful women (many who are barely wearing anything). As soon as they zoom all the way in, they start on another one. There are underwear, lingerie, bathing suit, and bikini models on bus stops, in store fronts, on signs, and billboards. The zooming moves to a TV and shows two women in bikinis dancing in a sort of music video. The zooming then begins again on magazines, models, mannequins, and TV more focused on dieting, weight issues, weight loss, smooth skin, makeup, and fashion. We are shown a mashup of various infomercials on losing weight, toning down, and looking younger and thinner. The zooming then starts in on diet pills and weight lose ads. We see a woman standing on the scale in her bathroom getting very fat and very skinning over and over - obese to rail thin. A plate is shown with the food disappearing, the woman is exercising, and continuing to weigh herself, then she is seen throwing up in the toilet. We are then shown plastic surgery, liposuction, breast and butt enhancement/augmentation, facial surgery, rhinoplasty (nose surgery), chin shaping, and more. Everything then slows down and we see a bunch of little kids walking across the street to school. At the end, the little red headed girl crosses the street Perfect skin You'll look younger, smaller, lighter, firmer, tighter, thinner, softer. It really works. A Dove Film Onslaught Transform Hot Lose Inches Diet Diaries Your Skin Youth You Perfect 10 Body in 3 weeks Talk to your daughter before the beauty industry does. Find out more at campaignforrealbeauty.com The Dove self-esteem fund