Got Milk? and Milk Commercial

A young fireman remembers a conversation he had with his mom, when he was a kid, as he's pouring himself a glass of milk. That memory helps him face his first day on the job as a fireman and turns him into a hero, because milk fuels a better future. "Brave" OK, it's time to go to bed, here's your milk. You ready? No, I don't want to go to bed. Why not? Too scared of the dark. Well, let's think about some people who make you feel brave. Who are some people that make you feel brave? Firemen. Who? Firemen. Oh. What about firemen make you feel brave? Um, they, they just do really brave things. Like what? They rescue people from burning buildings. That sounds like you have to be really brave. Do you think you could do that? Yeah. Yeah. I know you could. Got milk? What You Say With A Glass Of Milk Lasts Forever got milk? Share to celebrate moms everywhere Tweet Join the conversation with #FutureFriday Celebrate mom wisdom at gotmilk.com

"Milk Every Moment - Heart" There was a time when we did whatever we wanted. It didn't matter how we looked. All that mattered was how we felt. If we liked something, the world knew it. If we didn't like something, well, they knew that too. We couldn't be embarrassed any more than we could grow a mustache or tell time. And while not everything we did when we were kids made sense, drinking milk did. And still does. MilkEveryMoment.ca #MilkEveryMoment

Milk was great then and it's great now. Whether it's cookies, cake or a grilled cheese sandwich, your favourite foods are better with milk. "Milk Every Moment - Anthem" Logic didn't always rule our lives. Our decisions weren't fueled by need, they were driven by want. We chased fun like it was a squirrel and we were greyhounds. Greyhounds in overalls with sticky fingers. Costumes, cupboards, cardboard boxes. If something felt right, we did it. If something felt wrong, we were dared to do it. The road between thought and action was short, straight and nothing but green lights. And while not everything we did when we were kids made sense, drinking milk did. And still does. MilkEveryMoment.ca

"Milk Every Moment - Curiosity" We were born curious, not cautious. We had to see everything. And we had to touch, smell and taste it too. The road between thought and action had nothing but green lights. It led us to backyards, bathrooms and sometimes the basement. And while not everything we did when we were kids made sense, drinking milk did. And still does. MilkEveryMoment.ca #MilkEveryMoment

A young fireman remembers a conversation he had with his mom, when he was a kid, as he's pouring himself a glass of milk. That memory helps him face his first day on the job as a fireman and turns him into a hero, because milk fuels a better future. "Brave" OK, it's time to go to bed, here's your milk. You ready? No, I don't want to go to bed. Why not? Too scared of the dark. Well, let's think about some people who make you feel brave. Who are some people that make you feel brave? Firemen. Who? Firemen. Oh. What about firemen make you feel brave? Um, they, they just do really brave things. Like what? They rescue people from burning buildings. That sounds like you have to be really brave. Do you think you could do that? Yeah. Yeah. I know you could. Got milk? What You Say With A Glass Of Milk Lasts Forever got milk? Share to celebrate moms everywhere Tweet Join the conversation with #FutureFriday Celebrate mom wisdom at gotmilk.com