This is the story of a little boy and his imaginary friend, a pink elephant. We see the lovely ritual they perform before they share a Mr. Kipling cake. What moment do you make #BetterWithCake? "Life is better with cake. The Mr. Kipling Pink Elephant Advert 2014."

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Life is better with cake Mr. Kipling Exceedingly good cakes #betterwithcake

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