This is the story of a little boy and his imaginary friend, a pink elephant. We see the lovely ritual they perform before they share a Mr. Kipling cake. 
What moment do you make #BetterWithCake? 
"Life is better with cake. The Mr. Kipling Pink Elephant Advert 2014."

Written Text

Life is better with cake 
Mr. Kipling 
Exceedingly good cakes 

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