- Dates: May 2015 - August 2015
- Type: Television Commercial
All you dawn breakers, begin your day with The Radio 1 Breakfast show with Nick Grimshaw (weekdays 06:30-10:00) All you party starters, begin your weekend with Annie Mac (Fridays 19:00-21:00) ...and all you bass droppers, riff riders and beat kickers, begin your journey into new music with our night-time shows (weekdays 01:00 - 04:00). Radio 1. Where it begins. "Radio 1 Where It Begins" Attention all party starters, hash taggers, gate blockers, go getters and record setters. Risk takers, dawn breakers, demo makers or disco instigators.Weekenders, emoji senders, beat kickers and rhyme spitters. Scene stealers, daydreamers, thrill seekers and fashionistas. All nighters, riff riders, first signers, late risers, space droppers, non-stoppers, room shakers or selfie takers. Life's a ride and this is where it begins. BBC Radio 1 Where It Begins #lifesaride