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Toyota Commercial for Toyota Prius (2014)

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Toyota Commercial for Toyota Prius

Fall 2014
Genres: Vehicles
 
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Plot / Description

Let’s find fun ways to celebrate 14 years of the game-changing Prius. Let’s lead the way. In this commercial for the Toyota Prius, a family of four re-creates a photo from 14 years earlier, as they all stand around their brand new Toyota Prius. The father smears a bit of cupcake frosting on his daughter's face, and his now teenage son is dressed in ridiculously short shorts, which he is clearly unhappy about. Everyone has aged, even the Golden Retriever family dog. But the family manages to capture the same photo, just 14 years and a new Prius later. 
 
"Family Portrait | Toyota | 2015 Prius Liftback"

Voiceover

Fourteen years to the day, we got our first Prius. Sometimes the most daring ideas are the ones you can count on the most. The Prius. Toyota. Let's go places.  
 
(Lyrics) Doo doo doo-doo doo doo-doo 
Doo doo doo-doo doo doo-doo 
Doo doo doo-doo doo doo-doo 
Doo doo doo-doo doo doo-doo

Written Text

Let's lead the way. 
Toyota Prius 
Toyota 
Let's Go Places 
toyota.com/prius