Ideas are scary, messy, and fragile, but under the proper care, they become something beautiful. GE is a place where ideas are nurtured and brought to life through innovations that make the world better. 
"Ideas Are Scary - GE Commercial"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are. Yes, ideas are scary and messy and fragile. But under the proper care they become something beautiful.

Written Text

Imagination at work 

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